Remember that lamp you bought a couple of years ago? You had the sales clerk test it out first to make sure that it is working properly, right? As consumers, we always want to know that we are getting the best when it comes to the products we are buying. Besides, we are paying for it with our hard-earned money, and we definitely want to make sure that it is not going to waste.
The same goes for any other product in the world. If you come up with a new product or even a service on the Internet, you have to test it before actually launching and introducing it to the world. This is called beta or prototype testing.
In this article, we will discuss the true importance of testing your electronic product development before introducing it to the market.
You definitely would want to get the highest quality version of your product, which is why prototype testing is done. Your product will most likely have to go through the strict scrutiny of people who are experts in the matter, so you would want to make sure that you are presenting the best prototype of your product to these people.
Remember that first impression always lasts, so you should work your way upwards. Make sure that this is the best version of your product or else you might not get a second chance.
You cannot just present a product that is below par. You have to make sure that the product is ready to use — not some sort of dummy you made just to have something to present.
Make sure that it can do what it is supposed to do and that all functionalities are available and ready to use. It is okay if you fall a little bit short, as long as you can clearly explain what you did and what you are trying to accomplish.
Prototyping your product and presenting it to the public will create hype and buzz around the community. This is a great marketing strategy, especially if you are just introducing your product to the market.
You can even invite a few people to test it with you, so you can interview them afterwards and ask them what they think about the product. Now, this is a wise way to save up on marketing fees and funds!
Get Suggestions from the Public
If you want the testing to be interactive, then you can definitely do that. Present the prototype to the public and ask them about some suggestions they might have in mind.
You need these people to buy your product once it is launched, which is why it is important to listen to them and apply every little thing they say or suggest regarding your prototype.
Before actually testing your prototype, make sure that you have prepared well for the presentation. You do not want to come in empty-handed, as you would never want to disappoint your future patrons.