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SEO Is About Humans, Too

When people say SEO, businesses automatically think of Google ranking. They are not misguided to think that’s what it’s all about, but they might be looking at a small part instead of the big picture. Though SEO means search engine optimization, it’s a disadvantage to the company if you disregard the human aspect when designing

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The Most Important Parts of a Pay-Per-Click Ad

Pay-per-click advertising is a marketing model that allows you to pay only when a potential client clicks on your ad. The amount you will pay for the ad depends on how much you bid for the keyword you want the ad to rank for and its possible competition. PPC advertising is one of the fastest

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Spotting the Signs to Revamp Your IT Department

Your IT department should be a reliable department. It is in the hearts of the operations, knowing that businesses heavily rely on computers, the Internet, and data. One glitch or slight inconsistency can cause a ripple effect that will extend to the ends of the operations. However, only a few managers and businesses actually realize

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Woman starting an online business
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A Guide to Starting an Online Business

Many people, employed or unemployed, want to be the boss of their own company or business. Since blogs and social media platforms became popular, businesses turned online, too. The Internet provides instructions and procedures to cater to the needs of aspiring businessmen. An online business is operated through a website, social media page, and phone

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A Look into What 2019 Has in Store for Businesses

Last year, there was plenty of focus on establishing a digital footprint so that businesses could connect with customers online. As with all kinds of change, however, it takes time to notice results. This year is when companies realize the benefits of their digital fortification efforts. An Expected Spike in Online Marketing It’s a busy

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How to Execute Cost-Effective Marketing

Eight out of 10 Americans search for information about health online. Three out of four health searches online start in a search engine, with consumers looking for information about treatment, providers and health conditions. Are your potential customers finding you online, then? Maybe it is time to try digital health marketing. Here’s how this type of

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SEO Concept
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SEO for Businesses: Effective Ways to Boost Your Ranking

While it’s obvious that every business should be online, it’s only in vain if you don’t get any leads. This is where search engine optimisation (SEO) comes in. It helps your site rank on the search engine results pages, which increases your visibility when potential clients enter relevant queries. This way, you earn organic traffic.

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Boost Your Corporate Image by Working to Improve Your Online Reputation

Have you checked the reviews customers are posting about your brand lately? Are you aware of the ongoing conversations about the products and services you offer? If your answer is no both questions, then this is an excellent time to rethink your digital marketing strategies. In Utah, online marketing efforts are being strengthened in the

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