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Digital Transformation: The Role of Digital Technology in Business

Communication is the keystone of business success and digital technologies have allowed businesses to open avenues of communication all across the globe. Anyone can be a potential new customer, and barriers like distance and accessibility are no longer the hardships they used to be. Digital technologies and innovations have been the cause of these opportunities. Social

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Manage Your Relationship with Technology When Working from Home

The pandemic has amplified technology’s influence by making more people work remotely and carry out activities online. It’s difficult to predict how technology will evolve beyond this point. However, what’s almost certain is that it will find even more ways to entwine itself in our lives. Most people can probably think of arguments in favor

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This Is How Remote Access Technology Changed Industries

How would the world look like with a pandemic but without remote access technology? How do you think your parents and grandparents will cope with a pandemic during their time? Can you imagine how difficult it must have been to quarantine yourself in your home knowing that there are no delivery services, collaborative project management

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Digital Marketing: the Secret to Business Success

Eighty-one percent of Americans are on their smartphones. Do you know what that means? That’s 81% of the country that you could be promoting your business to. Want to know what successful businesses of our generation have in common? They all take advantage of technology, the internet, and the media to promote their businesses. If you

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Global Growth by 2030: What Is the Future of Cyber Security?

In a recently published report, it seems like the cyber security market will rapidly grow until 2030. According to ReportLinker’s global industry analysis and growth forecast, the market, which was at US$119.9 billion last year, is expected to shoot up to $433.6 billion by 2030. This is fuelled because almost 165,000,000 confidential records were exposed

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Big Tech: The Power of the Internet and Social Media

The modern digital age is not the Internet of yesteryear. Almost everyone is connected, and the flow of information is accessible to anyone with a phone. The Internet and social media have changed society’s landscape, opening new doors and bringing the world together. Visibility The average American spends more than five hours on their phones

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Technology Trends That Are Here to Stay Even After COVID-19

By definition, technology is the application of science and knowledge for practical purposes. For centuries, technology has facilitated society’s advancement, shaped humanity’s future, and helped societies navigate conflict, pandemics, and other humanitarian troubles. The year 2020 is no different. If we are to survive this public health crisis and this crippling recession, we need to be

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The Key Elements Of A Successful Integrated Marketing Campaign

The landscape of marketing has changed exponentially thanks to the internet. Traditional advertising strategies now have to be supplemented with various other communication channels to effectively get a message across to as many people as possible. To take advantage of all the mediums available, this is where integrated marketing campaigns come in. What is integrated

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Common Reasons Your Business’ SEO Campaign Is Failing

SEO is a necessary marketing tool that helps businesses maximise their reach online. The goal of this practice is to understand what people are looking for on the internet, what specific keywords they’re using, and what results they want to receive. Being able to identify these three things helps businesses cater to the right people

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Upgrading the Office: Technological Innovations to Incorporate

The continuous advancements of technology have paved the way for groundbreaking ideas across several industries. There are several products available in the market for improving different facets of everyday life, and the office is no exception. For some reason, many companies are neglecting this chance to enhance their current workplace. They are instead sticking to

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