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Integrated Marketing Campaign
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The Key Elements Of A Successful Integrated Marketing Campaign

The landscape of marketing has changed exponentially thanks to the internet. Traditional advertising strategies now have to be supplemented with various other communication channels to effectively get a message across to as many people as possible. To take advantage of all the mediums available, this is where integrated marketing campaigns come in. What is integrated

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SEO letter blocks
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Common Reasons Your Business’ SEO Campaign Is Failing

SEO is a necessary marketing tool that helps businesses maximise their reach online. The goal of this practice is to understand what people are looking for on the internet, what specific keywords they’re using, and what results they want to receive. Being able to identify these three things helps businesses cater to the right people

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video conference
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Upgrading the Office: Technological Innovations to Incorporate

The continuous advancements of technology have paved the way for groundbreaking ideas across several industries. There are several products available in the market for improving different facets of everyday life, and the office is no exception. For some reason, many companies are neglecting this chance to enhance their current workplace. They are instead sticking to

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wifi-router
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Smarthome Essentials: The Best Wifi Routers for Multiple Devices

Pretty much anything electronic needs to be connected to the internet, which means that your router is going to be working double-time to accommodate all your devices. How important is it to have a wifi home router that can handle multiple devices? Very. That’s because bandwidth is a finite resource: think of your router as

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employees
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Data Protection with the Right Backup Solutions

Lost data means lost money. Businesses that have gone through severe data loss have kissed goodbye to an average of $3.86 million, with a mega breach of 1 million records reaching a loss of $40 million. Recovery is next to impossible, with some companies suffering damage to their reputation and others shuttering within a year

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Smart Solutions: Innovations That Improve Warehousing

Technology continues to transform different industries, providing solutions that improve efficiency, enhance productivity, and streamline operations. Recently, warehouse managers have found the value in adopting innovations into their facilities. Good warehouse management requires constant evaluation and adjustments. Technological advancements effectively address common challenges that plague warehouses. Learn how these are changing warehouse management for the

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telephone and mobile phone
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In Before ‘in b4’: The Origin and Rise of Internet Slang

What does inb4 mean? It’s pretty simple: it’s an abbreviation of “in before”, a term a person uses in online conversations to pre-empt a certain strain of replies from everyone else. Deployed strategically, someone who uses inb4 can derail their opponent’s banter right from the get-go. While most internet slangs have murky histories, a few

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business discussion at the office
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Why Agile Methodology May Not Work for Your Business

Project managers have their work cut out for them. They operate a balancing act between keeping clients happy and satisfied while maximizing their team’s talents without resulting in burnout. Priorities shift a lot, with the looming danger of scope creep threatening budgets and timelines if they’re not careful. Issues also appear to be dealt with

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ultrawide monitor connected to laptop
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The Ultrawide Monitor: A Productivity Workmate

If you are a working professional, chances are you spend the majority of your waking life in front of a computer. And depending on the type of work that you do, you might need one that has a huge screen estate. This will dictate how many windows you can fit on your display. The busy

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Zoom meeting
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Why Awkward Silence Is Awkward—Especially on Zoom

We’re no strangers to awkward or uncomfortable silence, especially in today’s series of work meetings via Zoom. Someone asks, “How is everyone doing?” The other people muster half-smiles and half-grimaces to the camera, awkwardly waiting for their turn to say the generic answer: “Ah, well, I’m good.” Virtual meetings unfold from there as a bumpy

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